Fashion Business Student · Fashion Retail Academy, London

Kimberley
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I have a passion for fashion, beauty and retail, and an eye for style, detail and presentation. This is a selection of my work from the Fashion Retail Academy: a magazine I designed and produced, cover and editorial shoots, a team brand pitch and store research.

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Vogue-style magazine cover designed by Kimberley, with Kimberley as the cover model and the headline Romanticise being fashionably late — My Vogue-style cover, styled, shot and designed for a college project

Project 1 · Fashion evolution

The magazine

For my first Fashion Retail Academy project I designed and produced a full fashion magazine, from the cover to the features, styling pages and ads. It brings together my research on fashion history, trend forecasting and designers.

Magazine feature page titled Woven Into Fashion History, about the Chanel bouclé suit — **Woven Into Fashion History**A feature on the Chanel bouclé suit, from 1954 to the high street

Second page of the Chanel bouclé suit feature — **The feature, continued**How the suit is still reinterpreted today

Magazine page titled The Future is Fashion, on trend forecasting — **The Future is Fashion**Trend forecasting using WGSN research

Styling page titled Get that look, the IT-girl guide, with priced pieces — **Get that look**A styling guide with priced pieces

Tolu Coker Q&AA profile of the British-Nigerian designer

Full-page beauty advert for a red lipstick — **Beauty ad**A full-page lipstick advert

Cover challenge

Vogue vs i-D

One autumn theme, styled for two very different readers. I kept the Vogue cover minimal and chic with a single pop of red, and gave the i-D cover more colour, a London street backdrop and a cooler, trend-led feel.

Black and white Vogue-style cover with a red scarf as the only colour, headline Red is back — **Vogue**Black and white with one pop of red

i-D style cover shot on a London street, headline Autumn looks good on you — **i-D**Shot on location in the City of London

Era editorial shoot

80s chic

An editorial shoot inspired by the bold, expressive style of the 1980s. I started with a mood board, then used locations around London, styling and poses to give the era a modern twist.

Editorial photo of a model walking past a London building with flower boxes, carrying a magazine

Editorial photo looking down at a magazine held on a paved London street

Editorial photo of lipstick being applied in an illuminated mirror

Team project

Levi's × Von Dutch pitch

In a team of four, we pitched how Levi's could reach a younger audience. We identified three problems: little social media activity, a narrow range and few collaborations. Our answer was a Levi's × Von Dutch denim mini skirt aimed at younger women, launched at Coachella with a customisable tote bag. I presented the problems section.

Title slide reading Levi's pitch over a denim background — **The pitch**

Slide listing three problems: inactive social media, minimal range and lack of collaboration — **The problems**My section

Product slide showing a Levi's and Von Dutch denim mini skirt design — **The product**

Promotion slide showing a transparent tote bag and a billboard — **The promotion**

Primary research

Mango vs Hobbs

We visited both stores to compare their customers, window displays and in-store presentation.

Hobbs

Customer: Women around 30–50, happy to spend more
Windows: Full and eye-catching, with plenty of styled mannequins
In store: Luxury feel, with branding down to the hangers and packaging

Mango

Customer: Women around 20–40 who want nice clothes at a lower price
Windows: Simple and minimal, with only a couple of mannequins
In store: Laid back, with very little branding

The windows and presentation told me who each brand was for before I walked through the door.

About me

Style, detail and people

I'm studying Level 3 Fashion Business at the Fashion Retail Academy in London. Before that I worked as an Admin & Creative Assistant at Profitable Sites Ltd, where I organised a jewellery retailer's ring range into style collections and named each one.

Customer service
Teamwork & leadership
Confident presenting
Eye for aesthetics
Product presentation & styling
Hair & makeup
Social media & photography

Contact

Let's talk

[email protected]

KimberleyFriend